300 E. Main St.

300 E Main
Original Halbach Bros. Building at 300 E. Main St., Photo by R.E. Gariepy, Sr.



Heritage Site Plaque.

This corner was part of the original 1842 survey with the earliest lineage at the Racine County Register of Deeds showing Samuel E. Chapman as first owner. He sold part ownership in this parcel to his brother-in-law, Sam Russ, who subsequently had the land surveyed into a village of streets, blocks and lots.

1845 Waterford Village Survey Map2
1845 Survey Map of Waterford.

In 1843, Russ and Chapman sold a large parcel of the village’s east side to Eli Jones. In 1847, Eli sold his property to his brother Andrew B. Jones. Upon Andrew’s untimely death at age 36, it was passed on to his wife, Lodema. She re-married a number of years later, at which time, Mr. Jones had stipulated in his will that the land would have to be divided between his two sisters’ children, Polly Bemis and Loranda Whitney.1 Lot 5 on Block 2 was owned by Bemis and Lot 4 was owned by Whitney. Block 21, shown in the above map, became known as the Bemis and Whitney Subdivision.

In 1863, John Hofer, a German emigrant, purchased lots 4 and 5 in block 2, for a total of $480 to develop his wagon-making and harness business.2  Hofer was trained in Germany as a journeyman wagon maker, bringing a much-needed skill to the area. An early document shows that the Hofer business was located on Second Street behind the present KK Photography and Artistic Piano building on the northeast corner of Main and north Second streets.

Hofer 50 yrs 8-15-1907 WP

John Halbach, a German immigrant, married Gertrud Grueter, a widow with two children, in 1853. They would have seven children of their own. The Halbach’s moved from Milwaukee to Waterford in 1873.

Waterford Times 1-15-1874 w Halbach Waterford House ad

Ad in Waterford Times, January 15, 1874.

In August, Halbach purchased the vacant northeast corner of Second and Main streets from Hofer to build a small hotel which he called the Wisconsin House.5  It served as short term housing for new settlers for about two years.

 A small 12 by 12-foot corner room of the hotel was dedicated to the sale of millinery and notions. This profitable merchandising opportunity lead to the closing of the hotel and blossomed into G. Halbach & Sons store, where the proprietors bought and sold many of the items that farmers and others in the community needed. Later, the family also made trips to the city to sell farmer’s products (butter, poultry etc.) and buy stock for the store. Son, Herman, eventually took over the business from John.5 Click HERE to see the complete story of the Halbach Store as published in the 1923 edition of the Waterford Post’s; Waterford: Stories of Waterford and Its Busy Life.6

In 1888, an addition was put on the west side of the building. It is assumed from the picture below that the addition was the Halbach family residence. It was severely damaged by the Great Fire of 1898, but, apparently, the stone store structure survived despite the damage. Just a year earlier, in February, 1897, John sold the property to his sons, Herman and Henry, with a complicated life lease which included other family members. That was how he generated his retirement income.

Halbach bldg after 1898 fire - wpl00848l
Halbach Building on the Left After the Fire of 1898. Picture courtesy of Wisconsin Digital Collection.7

Halbach bldg after fire maybe cropped - wpl00285l
Front of Halbach Building after the 1898 Fire. Picture courtesy of Wisconsin Digital Collection.8

The Waterford Post’s July 9th, 1898 account of the fire states that there was damage to the store but does not detail the losses.  But, the newspaper does state that the dwelling was an $800 loss without insurance. It further stated that in late 1899, in the spirit of redevelopment and opportunity, the Halbach’s rebuilt the building, to today’s appearance, with additional remodeling done through the years.  It was re-opened as a general store offering groceries, dry goods, shoes, crockery, and hardware. As inventory grew, so did  overall business. Ultimately, this successful merchandising operation led to its incorporation in 1901 with shareholders wife – Gertrude Halbach, sons – Herman W. and Henry B., daughter – Wilhelmina B., and A.G. Scheele. John died in 1901, shortly after the incorporation. In 1912, the capital stock was increased from $15,000 to $25,000 which represented a substantial amount of inventory.

G Halbach Ad-12-21-1895 cropped
Waterford Post Ad 12-21-1895
G Halbach Ad 3-6-1897-cropped
Waterford Post Ad 3-6-1897
Herman Halbach pix

Poultry was part of the success of store sales. Herman had a boyhood interest in becoming a chicken farmer and wanted to develop a strain of chicken that would be world class. As a youngster, he pursued his interest with passion and saved every penny he earned to get good quality chickens to work with. About 1898, he had perfected a new strain of White Rocks which ended up being world famous in show quality. Click HERE for the 1923 story of the world-famous chicken farmer from Waterford.

Herman Halbach died of pneumonia Jan. 23, 1920 contracted while attending the National Chicken Show in Chicago. In 1921, the Halbach’s wanted to focus on their growing, internationally-known poultry business, and sold the hardware line and building to partner A.G. Scheele, who, again remodeled the interior and operated the hardware store for many years.

Halbach Bros. Co. ran a final close-out liquidation ad in the Waterford Post on July 31, 1930, stating that the final sale would end on Saturday, August 16,1930.

  For 46 years, the store’s motto was “THE STORE THAT TRIES TO PLEASE.”

Liquidation of Halbach Bros Storel
Closing of Halbach Store, first ad. Waterford Post Ad.
Closing of Halbach Bros. Store, second ad. Waterford Post

Henry Halbach buys Halbach Bros. Co.

On August 28, 1930, Mr. Henry A. Halbach placed an ad in the Waterford Post announcing that he had purchased the store and business will be carried out under his name. Again, the store’s interior was remodeled and operated the hardware store for many years. Its motto became “The Store of Satisfaction and Service”. Based on his regular purchase of newspaper ads in the Waterford Post, it appears that the Henry A. Halbach store continued until sometime in 1937 when no further advertising was done.

Over the years, many businesses have occupied this building, while still keeping its original exterior character. Some of the businesses have included: Gambles hardware store in the 1930’s and ’40’s, Auterman’s Groceries and Dry Goods, Elmer Krakofasky’s Barbershop, movie rentals, a martial arts training studio, a re-sale clothing shop, a music studio, among others.

Currently, space is being leased to Artistic Piano Service – Facebook LINK and KK Photography or on Facebook LINK, both on the first floor .

Gamble store 1930s -wpl0026601l
Gambles Hardware Store – 1930’s (On the right side), Wisconsin Digital Archives.

Additional Photos of Interest

Old Storefront on Halbach Building. Waterford Library Digital Archives
Halbach Bros. Building – 1909. Waterford Library Digital Archives
Waterford’s Hobo Parade passing in front of Halbach Bros. Bldg., c. 1920s. Waterford Library Digital Archives
Harry and Vi Halbach showing their prize White Rock chicken strain.

Lead Researcher: Robert E. Gariepy, Sr.

NOTE: Should the reader have further documentation to enhance the content of this web page, please contact the Lead Researcher through director@ExploreWaterford.com.  We are particularly interested in pictures or historic artifacts that may be shared.  Credit will be given.


  1. Register of Deeds, Vol. 43 p187, Exhibit A, p 190 dated June 19, 1862.
  2. Register of Deeds, Vol. 43 p337 and Vol. 44 p. 459.
  3. Wedded Fifty Years, Waterford Post, August 15, 1907.
  4. Register of Deeds, Vol. 63, p.102.
  5. Waterford: Stories of Waterford and Its Busy Life, Waterford Post,1923.
  6. https://search.library.wisc.edu/digital/AIM73ZFQAF6NAX85
  7. Wisconsin Digital Collection: wp1008481.
  8. Wisconsin Digital Collection: wp1002851.
  9. https://search.library.wisc.edu/digital/AIM73ZFQAF6NAX85

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